Don’t Forget to Ask: The Importance of Asking Donors for Money (Effingham)

Tuesday, May 7, 2019 -
10:00am to 12:00pm CDT
Dieterich Bank Corporation Center
300 Sur Woods Drive, Effingham, Illinois 62401
This event is open to: 

Grantmaker and Operating Nonprofit members of Forefront, and the general public.

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An Executive Director has a delightful visit with a donor. Many of the ways that the donor’s gift makes a difference in the lives of the organization’s constituents are shared. The donor expresses how important the organization is to the community. Both feel positive about the conversation.  The Executive Director stands up and shakes the donor’s hand, says thank you, and walks out the door. What is wrong with this picture?  The Executive Director did not ask for a gift! A prime opportunity was lost. Don’t let this be you. Make sure you make the ask. This session will give you all the tools to make that happen. Topics to be discussed will include:

•            Questions to ask before approaching a prospective donor

•            Developing collateral materials

•            Identifying who will be involved in the ask

•            Developing a solicitation proposal/script

•            Rehearsing and role-playing in preparation

•            Handling responses to the gift request

•            Closing the solicitation meeting

•            Following up with the prospective donor

Full participation in Don’t Forget to Ask: The Importance of Asking Donors for Money is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.


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