Introduction to Individual Giving

This program has been cancelled.

New to fundraising? This workshop will provide the big picture of current philanthropic trends and give you techniques, strategies, and skills for turning prospects into donors. You’ll learn to prepare a case for support, develop prospect lists, and to cultivate, motivate, solicit, and retain individual donors. We’ll also cover engagement strategies, including annual funds, special events, and face-to-face solicitations. Participants will learn to:

• Conduct informal prospect research    
• Understand the role and importance of the Annual Fund   
• Identify and choose effective methods of solicitation 
• Apply effective donor cultivation and retention strategies 

This workshop is ideal for nonprofit professionals responsible for and newer to securing donations from individuals.

Program fee: $75 Members of Forefront / $260 Non-members (Members must log into the Forefront website to obtain their discount. Create a new account here.)

Click here for our cancellation policy.

Full participation in this program is applicable for 6.5  points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.