Smart Segmentation

Donor retention is at an all-time low and mass appeals are becoming a thing of the past. How can a nonprofit not only catch up, but excel, without being overwhelmed by Excel? This session will outline concrete strategies that an organization of any size can utilize in creating smart groupings for fundraising, membership, and events appeals that turn into repeatable and scalable success. All participants will leave with concrete tools to apply immediately to their marketing and development processes.

Presented by Neon CRM. Recorded on March 19, 2018.

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